EthicalFashion

The Counter Cultural Luxury Revolution

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Counter Cultural Luxury For decades, high-end brands have counted on a few unspoken rules: a high price tag speaks for itself, limited availability equals exclusivity, and a good brand story can cover up some less-than-glamorous truths about cost and production. But that playbook is starting to fall apart. Prices are being pushed even higher by … Read more

A Quiet Shift: Subtle Elegance and Sustainable Style Redefine High-End Retail

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In 2025, Canada’s luxury retail market is evolving fast, and the shift is driven by two big forces: the rise of quiet luxury and a stronger focus on sustainability. Across cities like Toronto, Vancouver, and Montreal, high-end shopping is thriving, but it’s no longer centered around loud logos or status-driven buying. Canadian shoppers—especially younger ones—are … Read more