Luxury Goes Circular: How Second-Hand Fashion is Changing the Game

It might sound a little unexpected, but luxury and second-hand are becoming closer than ever—especially when it comes to fashion. Pre-owned designer pieces are no longer seen as second-best. In fact, they’re quickly becoming a staple in the wardrobes of style-savvy shoppers who care about sustainability just as much as they care about labels. Resale … Read more

The Changing Face of Luxury Good and Marketing

TikTok has long been known for dance trends, viral hacks, and short-form chaos—but in the background, a quieter revolution is reshaping how we think about shopping. Chinese manufacturers, once operating behind the scenes, are now stepping into the spotlight on the platform, using its reach to connect directly with consumers around the world. What started … Read more

Why Luxury Fashion is Thriving Amidst the Cost of Living Crisis

Despite the ongoing cost of living crisis, luxury and high end fashion continue to see a remarkable surge in demand. This paradoxical trend can be explained by a variety of psychological, social, and marketing factors that drive consumers to prioritize high-end fashion items, even in times of economic uncertainty. During periods of financial strain, many … Read more

Luxury Brand Chanel Feels Impact of Slowing Global Economy

Chanel Inc. is eliminating 70 positions in the United States as the luxury fashion and beauty brand faces a more challenging economic climate and the decision to reduce its workforce follows previous efforts to curb expenses and is aimed at helping Chanel “better navigate the current economic pressures,” the company said in a statement on … Read more

How High-End Brands Are Going Eco-Friendly

High-end brands are stepping up their game when it comes to sustainability. Luxury labels are no longer just about affluence, they are increasingly focused on eco-friendly practices. Many of these brands are shifting to sustainable materials, such as organic cotton, recycled polyester, and even innovative fabrics made from waste products like ocean plastics. Brands like … Read more

Top 5 Sustainable Gift Ideas for the Holidays

Sustainable Gift Ideas for the Holidays. As the holiday season approaches, many people are seeking ways to give thoughtful gifts that are also environmentally friendly. If you’re looking for sustainable options that combine luxury and responsibility, here are five great ideas to consider. Eco-Friendly Jewelry                       … Read more